metaphor and effort

From: robyn carston (robyn@linguistics.ucl.ac.uk)
Date: Tue Jun 26 2001 - 12:24:19 GMT

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    Dear all

    The following thoughts were prompted (or reactivated) by reading the recent
    interesting paper by Ira Noveck, Maryse Bianco and Alain Castry describing
    some experimental work on metaphor processing (the paper was publicised
    on this list). I was going to address the authors specifically but then
    thought
    the issue might be of wider interest to people involved in relevance theory.
    However, be warned that this is not a short message, but more like a short
    essay. I would very much appreciate corrections/comments if anyone makes
    it through to the end.

    Ira Noveck et al.'s basic position is that metaphorical utterances take more
    processing effort and have more cognitive effects than 'non-figurative
    equivalents'.
    Building on some work by Ray Gibbs (1990), they ran some experiments to test
    this hypothesis and found that the results supported it. Their claim is
    that this is precisely what the relevance-theoretic account of metaphor
    predicts.

    Gibbs (1994) also takes the 'extra processing effort' prediction to follow
    from
    RT and finds it to be at fault on these very grounds: '... the psychological
    research clearly shows that listeners do not ordinarily devote extra
    processing
    resources to understanding metaphors compared with more literal utterances.
     The metaphor-as-loose-talk view, ... may not see metaphors as violations of
    communication norms but still incorrectly assumes that metaphors, and other
    tropes ... obligatorily demand additional cognitive effort to be
    understood' (p.232). It is this psychological evidence that Noveck et al.
    are calling into question.

    However, the opposite view of what RT predicts about metaphor processing is
    also to be found, espoused by another staunch relevance theorist. In his
    excellent
    book on relevance and poetic effects, Pilkington (2000) discusses
    psycholinguistic
    work by Gibbs and by Gerrig (1989) which seems to show that 'utterances
    used metaphorically do not necessarily take longer to process than the same
    utterances
    used literally' (p.89). According to Pilkington 'the relevance theory
    account of
    metaphor interpretation is quite consistent with [these] psycholinguistic
    results' (p.90).

    So what's going on here? On the face of it, it looks as if someone has to
    be wrong
    about what the RT prediction is. Before I check back on what the founding
    father
    and mother have to say, note that talk of extra or more processing effort
    raises the
    question of 'more than what?'. What is the metaphorical utterance being
    compared
    with? I think there are two different comparisons at work and that this
    may be the
    source of the apparently contradictory positions.

    Sperber & Wilson (1985/86), discussing such highly conventional metaphors as
    'Jeremy is a lion', which communicates the strong implicature that Jeremy is
    brave, say that such metaphors 'must suggest some further line of thought if
    their relative indirectness and its extra processing cost is to be
    justified ...'
    (p.167) and, of course, this point holds all the more for more creative
    metaphors.
    The processing effort comparison here is between uttering 'Jeremy is a
    lion' and
    uttering 'Jeremy is brave', or between 'You are a piglet' and 'You are a
    grubby kid'. It is this sort of comparison that Noveck et al. have in mind.

    However, consider now an example in Sperber (2000, p.132): 'John is a
    soldier'.
    In a particular context (A), a hearer might access an interpretation along
    the lines
    that John is very dutiful, loyal, obedient, a team-player,
    self-sacrificing, but not
    including that John is a member of the military, has weapons, etc. This
    would be a
    case of a loose or metaphorical use of 'soldier'. In a different context
    (B), the 'literal' properties of being a member of the military, being
    trained to kill, etc. might be accessed instead. In both cases, as ever,
    the hearer follows a path of least effort in accessing the interpretation
    and stops when his expectation of relevance is satisfied. The issue of
    different degrees of processing effort is not Sperber's concern here, so is
    not discussed, but it seems clear that there is no prediction that there
    will be any significant processing effort difference between the
    loose/metaphorical use in context A and the literal use in context B. It
    also seems pretty clear that in certain contexts the loose/metaphorical
    reading is going to be easier to access than the literal one. I think
    these are the sorts of comparison that Gerrig and Pilkington are making,
    and they are quite different from that discussed in the previous paragraph.

    So is that it? - problem solved? Probably not entirely. I'm not deeply
    enough steeped in the full weighty mass of psycholinguistic experiments in
    this area to be sure of my ground here, but I assume that not only cases
    such as the 'soldier' one, but also cases like the 'piglet/dirty kid' one
    have been tested and have given a result of no significant difference in
    processing effort/time (a word of confirmation from Ray Gibbs and/or Sam
    Glucksberg would be most welcome at this point). If so, this would still
    seem to be at odds with the RT account, unless, of course, the measures
    (reading times, etc) used in the experiments simply cannot tap the sort of
    effort differences at issue.

    Furthermore, there seems to be a striking difference in the psycho results
    that
    I'm aware of between metaphorical predications and metaphorical referring
    expressions. While the predications (which all the examples so far discussed
    are) apparently take no more effort than literal paraphrases, metaphorical
    reference (e.g. 'The princess' used to refer to a cat, 'That junkyard' used to
    refer to someone's office) does take significantly longer than literal
    reference.
    This was pointed out by Gibbs himself (1990) and reinforced by Onishi &
    Murphy (1993), who tried everything they could to ease the way for
    metaphorical
    references, but had to conclude that there just is a heavier processing
    load for
    metaphorical referring expressions than for corresponding literal ones.
    Of course, there are plenty of possible explanations for this
    reference/predication
    difference, some of which are discussed by Gibbs and O&M.
    Now, Noveck et al.'s experiments in which a metaphorical/literal processing
    difference was found were all cases of referring expressions. So their
    results further reinforce those of Gibbs and O&M, but they could therefore
    be subject to an
    explanation for the extra effort in terms of special properties of
    reference that
    make metaphor difficult when used in this way. It might be of greater
    interest for
    the RT prediction about 'piglet/dirty child', etc. if there were
    experiments which
    revealed effort differences when these are used in predicating properties
    of an
    already determined referent. I wonder if these are planned ...

    Best wishes, Robyn
    ------------------

    References:

            Gerrig, R.1989. Empirical constraints on computational theories of
    metaphor. Cognitive Science 13, 235-241.
            Gibbs, R. 1990. Comprehending figurative referential descriptions.
    Journal of Experimental Psychology: Learning, Memory and Cognition 16, 56-66.
    Gibbs, R. 1994. The Poetics of Mind. Cambridge: Cambridge University Press.
            Noveck, I. et al. 2001. The costs and benefits of metaphor. Metaphor
    and Symbol 16, 109-121.
            Onishi, K. & Murphy, G. 1993. Metaphoric reference: When metaphors are
    not understood as easily as literal expressions. Memory & Cognition 21,
    763-772.
    Pilkington, A. 2000. Poetic Effects: A Relevance Theory Perspective.
    John Benjamins.
            Sperber, D. 2000. Metarepresentations in an evolutionary perspective.
    In D. Sperber (ed.) Metarepresentations: A Multidisciplinary Perspective,
    117-137. Oxford: Oxford University Press.
            Sperber, D. & Wilson, D. 1985/86. Loose talk. Proceedings of the
    Aristotelian Society 86, 153-171.
    --------------------

    -------------------------------------------------
    Robyn Carston
    Department of Phonetics & Linguistics, UCL
    Gower Street, London WC1E 6BT, UK
    Tel: + 44 020 7679 3174
    Fax: + 44 020 7383 4108
    URL http://www.phon.ucl.ac.uk/home/robyn/home.htm
    -------------------------------------------------



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