"Does anyone know if anyone has done any work on RT and images (instead of
words)?
I'm thinking of optimal and manifest meanings, explicatures and
implicatures, etc, in, eg, the paintings of Bosch and Breugel.
Perhaps there's something about images in the work on RT and advertisements?"
Yus: "The work by Forceville on visual metaphors in adverstising might
come in handy. Check RT Bibliographical Service
(http://www.ua.es/dfing/rt.htm) and click on the "media discourses"
thematic section."
===
I missed the original post, but perhaps Yus is too modest not to quote his
own piece in his own bibliography, which reads,
YUS, F. RT & media discourse: a verbal-visual model of communication.
Poetics 25
D. Wilson posted some time ago the proceedings from a conference at San
Marino on _The Legacy of Grice_. One essay mentions "non-verbal". The good
thing about these machines called computers is that one can do an easy
"search" or "find" with specific collocations. I don't know what Gnerre
(such is the author's name) specifically mean by "non-verbal". I would
suppose something like paralinguistic, but maybe, after all, a facial
expression is like an image, too -- In any case, the reference is too
Gricean to be missed!
GNERRE, M.
Non-verbal explicitness & verbal explicitness.
Essay 11 in G. Cosenza,
H P Grice'S Heritage. University of San Marino
International Centre for Semiotic and Cognitive
Studies, Ex-Monastero Santa Chiara.
In Grice's rather "artificial" -- as he himself styles it -- notion of an
"utterance" (qua vehicle of "implicature"), it doesn't have to be verbal at
all. Indeed, in "Meaning" one of his examples is Salome dancing with the
head of St John, as an act of NATURALLY (but NOT NON-NATURALLY meaning)
that St John was dead. Since the recognition of Salome's intention (by
Herodes) would be pointless! In this Grice is following the tradition, in
England, of J. Holloway, in Language and Intelligence -- reviewed by H L A
Hart in Philosophical Quarterly in a critical notice entitled, "Signs and
Words" -- and in USA of C L Stevenson, which identifies with the
Peircean-Morrisian pragmaticism.
For what is worth (a lot!), there are certain remarks by Grice about what
he calls a "general theory" of representation (iconic/non-iconic, natural
vs nonnatural) very briefly alas espoused in the Strand Fourth (around his
notion of utterer's meaning) in the 'Retrospective Epilogue' to _Studies in
the Way of Words_ (Harvard, 1989, p.358).
Good luck and keep us posted!
Best,
J L Speranza, Esq
Country Town
St Michael's Hall Suite 5/8
Calle 58, No 611 Calle Arenales 2021
La Plata CP 1900 Recoleta CP 1124
Tel 541148241050 Tel 542214257817
BUENOS AIRES, Argentina
http://www.netverk.com.ar/~jls.htm
jls@netverk.com.ar
This archive was generated by hypermail 2b29 : Mon Oct 01 2001 - 09:27:10 GMT