Re: RT in advertising language

From: Ronnie Sim (ronnie_sim@sil.org)
Date: Fri Aug 04 2000 - 21:51:23 GMT

  • Next message: Clarice Lamb: "(no subject)"

         
    I've been itching to write on a Bank Ad I saw about a year ago, where the whole
    thing falls out in an RT explanation. Have you done something, Tom?
         
    Ronnie
         
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    >Date: Tue, 1 Aug 2000 10:56:01 +0100
    >To: Relevance <relevance@linguistics.ucl.ac.uk>
    >From: Bertrand Labasse <Labasse@univ-lyon1.fr>
    >Subject: Re: Relevance theory and the Language of Advertising
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    >I am working on it. Well, not on advertising specifically but in mass
    communication in general, including journalism. Anyway, I didn't find
    any... relevant reference to RT in these fields. Of course, there are a few
    on pragmatics (Grice, etc.), and my very preliminary outlines. In other
    words, not much as far as I know.
    >
    >I would really like to know if someone else on this list has more.
    >
    > Bertrand Labasse
    > Tel 33 4 78 92 98 93 Fax 33 4 78 42 17 98
    > http://www.univ-lyon1.fr/spr/Labasse
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    >
    >
    >>I am wondering if anyone knows of any literature on the
    >>language of advertising that makes reference to Relevance
    >>Theory. I have tried the usual sources and come up with
    >>nothing. Thanks for your help.
    >>
    >>Tom Payne, University of Oregon
    >
    >
    >
         
         
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    Robyn Carston
    Department of Phonetics & Linguistics, UCL
    Gower Street, London WC1E 6BT, UK
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    Fax 020 7383 4108
    URL http://www.phon.ucl.ac.uk/home/robyn/home.htm
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