The phatic perlocutionary effect is inferred by means of
strong and weak implicatures (indirect speech genres compliments,
irony etc.). In some cases, it is inferred by means
of both - an implicature and an explicature (the so called "direct"
speech genres - insults, accusations, marriage proposals) but never as
a result of an explicature alone. The effect is always anticipated (as
no utterance is completely asocial). The only difference between
standardized/conventionalized phatic utterances and their
non-conventional, creative counterparts is that the former are
inferred by means of strong implicatures (accessed quickly and
automatically as a result of their being constituent parts of
numerous frames stored in our cognitive systems, some of which are
individual-specific, while others are culture-specific - cultural
metarepresentations shared by members of a certain language
community), while the latter -creative phatic utterances - convey a relatively large amount of weak
implicatures - require more processing and potential can lead to the formation
of the so-called poetic effects (e.g. humor)caused, for example, by the use of a
personalized (modified) phatic utterance in situations where a
standardized one is anticipated.
Really hope to hear your comments on this!
Andre
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